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Lean Content Marketing Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing..
Content Is For Closers: How to Leverage Content For Sales Enablement Learn how content can help your Sales team close more deals faster and..
The 2016 State of IT Report (exclusively from Spiceworks) Spiceworks' annual report on all things IT - straight from the feedback of 800+ IT..
Creating Your Mobile Marketing Strategy To create mobile campaigns that are effective, engaging, and relevant you need to create a strategy..
Lead Flow that Helps You Grow Why Are B2B Content Strategies Important?..
The 4 essentials of a successful Personalized Content Strategy How well do you know your customers and what they want from your brand?..
Lead Generation: Steps to Target The Self-directed Buyer Learn how to address the educated buyer to influence their purchasing decisions..
B2B Content Marketing Shouldn't Hurt: 8 Ailments and How to Cure the Pain Content marketing is tough. But it doesn't have to hurt...
Loyalty Economics for Retailers - Moving from Opaque Cost to Clear Profit Today's path to purchase is radically different. Consumers shop..
The 2015 Social Media Marketing Starter Kit Download this exclusive kit and learn how to develop a successful social media marketing..
Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core The demands on today's marketers are changing...
Definitive Guide to Engaging Content Marketing Content Marketing has become an increasingly important part of a successful and strategic..
Response Provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV,..
How to Converge Media Three steps to bring together paid, owned, and earned media...
Understand the Elements of a Great Digital Experience Deliver digital experiences that improve the impact of your digital marketing..
Marketing Has Changed. Don't Be Left Behind. The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read..
Accelerating Customer Journeys: Using Contextual Experiences to Convert Unknown Consumers to Advocates This paper explores how marketers can..
Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors As a fundraiser, you'll learn why donor..
How to Build an Inbound Website: Measurement & Insight Understand why evaluating data is essential to your business success...
The Path to Marketing Performance A Marketer's Roadmap: From Reactive to Revenue-driven...
Marketing to Medical Group Practices – A Receptive, Powerful Audience This decision making audience purchases billions of dollars of..
7 Tips for Writing Survey Questions What you need to know to build the foundation of great customer and market research...
4 Simple Ways to Find Time for Creative Work How to fuel production without killing creativity...
The Customer and Marketing Analytics Maturity Model In this eBook, you'll find out more about how your business can capitalize on analytics..
10 Metrics for 2013 Marketing Success With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email,..
Five Lies Every CMO Should Know About Going Mobile Make sure you lead your brand along the path to mobile excellence...
Web Presence Management: The Ultimate Guide Earn the customers that paid media can't buy...
Tool Your Content Marketing Team with the Right Talent In today's always-on world, there's no time to waste when it comes to building..
The Pocket Guide to Good Push This guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage..
Milestone CMO Compensation Report From CMO Council Want to know what chief marketers are earning worldwide? Looking to see how you stack up..
How Merging Freelancers and In-House Writers Can Improve Your Content Strategy Download this eBook and learn how external freelance writers..
The Customer-Centric World Means 'The End' for Traditional Advertising and Marketing Learn the four key strategies critical for customer..
Why the Smartest Marketers Have External Writing Teams Do you want to see why marketers are outsourcing their writing? Read this white paper..
Bringing Your Medical and Scientific Devices to Life Learn why medical device and scientific instrument manufacturers are exploiting 3D..
Data-Driven Content Marketing: An Introduction Boost Your Content Marketing Results with Data-Driven Strategies...
Video Conferencing, A TCO Analysis: A Look at What Companies Really Spend Examine network, hardware, capital and operational costs for..
End-User Survey: The 'Real' Benefits of Video In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded..
When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows Doing more with less, a must read..
The Guerrilla Marketer's Guide to Understanding Online Marketing Tools This white paper explains and evaluates a variety of online marketing..
Marketing Management In A Web 2.0 World A collection of online marketing best practices...
How to Develop the Best Content for Your Lead Nurturing Campaigns Use this worksheet to improve your email nurturing campaigns and develop..
Cross-Channel Marketing Report 2014 - An Excerpt Get insight into the extent to which organizations are delivering orchestrated..
ROAS: The Golden Metric of Marketing Discover how to measure and optimize for return-on-ad-spend...
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance Explore the level of sophistication in database marketing and..
The Perfect Storm in Enterprise Video: Act Now or Get Left Behind Find out the trends impacting collaboration in the enterprise and the..
The Content Calendar Template Build and plan the best content marketing strategy with this easy to use template...
Smart Marketing: Marketing Fundamentals During the Recovery Learn valuable lessons on how to fine tune your internet marketing and..
2013 Mobile Sophistication and Strategy Study Mobile is a commercial platform that's outpacing any historical adoption curve. Marketing..
Top 10 Productivity Problems Marketing Teams Face and How to Solve Them Does your team have enough time in the day? Is productivity..
30 Days to Inbound Marketing Success If your company is considering starting an inbound marketing program and launching a blog for your..
Quick Guide to Successful Content Marketing In today's always-on world, there's no time to waste when it comes to building relationships..
How Images Make Content More Shareable Find out how to increase your sales with some tweaks to your images and visual posts!..
The Ultimate Guide to Customer Storytelling Customer storytelling is the most powerful way to engage your community, drive sales, and..
Consider the Audience: Marketing Effectiveness Metrics for Everyone This report identifies the most valued marketing metrics and..
Challenge the Orthodoxy: Launch Your WCM before Your Redesign Download this free white paper and learn why it's ok to deploy a new WCM with..
Why Advertising Through Real-Time Bidding Needs a New Buying Model Read how evolving the buying model to focus on value over cost can drive..
How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel As an Industrial/Manufacturing..
Locating Businesses Most Likely to Puchase Server Virtualization Solutions Technology solution marketers generate higher response rates and..
Forbes.com: Real ROI with Social Infrastructure Find out how Forbes.com was able to unify login options, reach social users, and encourage..
Customer Analytics: Making Big Data Work for the Marketer Learn the business benefits enjoyed by companies making big data work in their..
Easily Create the Most Effective Tool in B2B Marketing Develop and manage personas with this step by step worksheet...
What is Content Marketing? (For the Efficient Marketer) This white paper demystifies the popular practice so that more marketers, like you,..
Develop Great Content with the Content Planning Worksheet Use this worksheet to improve your content strategy & develop great content...
A Practical Guide to Measuring Event Success Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model...
Calculating the ROI of Enterprise Collaboration Discover the impact of implementing social networking tools...
Death of the Contact Center: Are the Rumors True? As consumers rapidly embrace the web and mobile devices for fast answers to questions, is..
Creating Truly Personal Omni-Channel Customer Experiences Customers are more connected and more informed than ever...
How To Measure Success In Content Marketing Content marketing is about creating meaningful connections with your audience and tying them..
Giving Proper Credit: Data-Driven Digital Marketing & Attribution What is attribution management, and why does it matter for your marketing?..
Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way How marketers now use call tracking and monitoring to generate..
Escape the 9 Levels of Work Hell Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive..
5 Steps to Becoming a Data Driven Marketer Learn how to harness the ever increasing and ever changing world of big data to make more..
Six Things To Know About Real-Time Display Advertising Discover why an integrated approach to targeting across the entire purchase funnel is..
The 5 Worst Things a Creative Can Say This eBook exposes five common phrases that create the illusion of productivity, but are hiding..
WebinarReady™: A Step-by-Step Guide to Hosting Successful Webinars Like any good performance, the live webinar should capture attention..
2014's Must-Have Resolutions for Marketers Stay ahead of the curve, embrace marketing trends and get big results in 2014!..
New Marketing Technologies Drive Revenue for Network and Telecom Product Companies Marketers build emotional connections between complex..
The State of eCommerce: Yotpo Benchmark Report The data in this report is based on 65 million orders and two billion dollars in transactions..
Making Connections: Understand Your Best Customers to Maximize Results Build better business results and achieve greater return by..
2014 Content Marketing Conversion & ROI For Marketers Research Pack Here are five essential research reports that every revenue conscious..
Deploying Online Self-Service: The Definitive Guide If you're curious about getting online self-service right, but feeling like you..
Analyzing the ROI of Video Marketing Is your content marketing making a difference?..
Marketing to Medical Group Practices -- An Audience for Any Marketer Today's medical group practice managers are looking for products and..
Evolving From Campaigns to Customer Experiences: The Next Generation of Digital Marketing In this white paper you'll learn 6 steps to help..
Marketing Analytics Worksheet Track your metrics and see real time results with this analytics worksheet...
Advanced Marketer's Guide To Salesforce Reports & Dashboards A guide for advanced teams and companies on marketing attribution modeling and..
5 Tips to Get Back Time to Be Creative Discover tips for improving your creative work productivity...
Capture Your ROI From Social In 5 Steps Struggling to prove social ROI? Discover how the world's most successful brands and retailers are..
6 Common Marketing Problems and How to Beat Them Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of..
Turning on Beacons: 5 Marketing Challenges 5 top challenges for marketing executives to consider while deploying beacon technology...
5 Habits of Highly Effective Content Marketers Learn five capabilities common among high-performing marketing teams and actionable..
Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience Learn how Marketers use Interactive Product..
Create Highly Effective Landing Pages that Convert More Leads Faster than Ever Use this step-by-step worksheet to increase the ROI of your..
From Average to Elite: 7 Secrets of Today's Top Marketers Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling..
Redefining Video Marketing: Double Your Website Conversions Find out how ExactTarget partnered with Brightcove to double time on site and..
Mobile Video Collaboration: The New Business Reality This executive brief discusses trends in video conferencing on mobile devices, presents..
5 Steps to Reinventing Your Campaigns Using Data Digital channels have empowered consumers and fundamentally changed the way they interact..
Content Marketing and the Road to Revenue: Answering the Questions Map content marketing to the buyer's journey and get on the road to..
 
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